Targets Fintech And Other Non-Bank Institutions
July 16, 2020
Sterling Bancorp, based in Sterling, N.Y., announced that its principal subsidiary Sterling National Bank is introducing its new banking-as-a-service (“BaaS”) program, which provides a range of customized products, payment and back office capabilities for Fintech and other non-bank institutions.
The launch of BaaS aligns with Sterling’s continued focus on developing innovative solutions for small and middle market enterprises and working with technology solutions companies to produce world-class digital capabilities.
“We are excited to roll out Banking-as-a-Service and to partner with emerging and established FinTech companies to deliver the products, data and the infrastructure they need to accelerate growth and provide a distinctive experience for their customers,” said Jack Kopnisky, Sterling National Bank CEO. “This solution fits perfectly with our mission of delivering scalable products and services that create new avenues of success for our valued clients, while also generating additional profitable revenue opportunities for Sterling.”
The Sterling National Bank BaaS program, led by a dedicated BaaS team, provides access to products and services using Sterling’s comprehensive API platform. This allows Fintech and other third-party partners the ability to build and enhance digital banking capabilities directly into their business. Partners of Sterling benefit from a range of offerings, including product sets, security, scalability, in-house expertise in critical areas like risk management and access to the bank’s network of strategic partners.
“With Sterling National Bank’s API platform, BaaS partners can secure access to our banking solutions via a set of reliable and easy to implement APIs,” said Matthew Smith, segment executive, head of direct banking. “Our BaaS solutions integrated with our flexible, progressive and consultative approach will allow our partners to achieve results quickly and to grow their business. We look forward to entering into a number of significant, mutually beneficial agreements.”
Digital technology drives three major banking industry trends: digital transformation, brand specialization and partnerships.